Prior to starting this project, Daniel was not found on any search engines nor was his business.
Re-Build Stridewright, direct creative content, photo's, links, future pages, and high priority on SEO. Added links to Social Media on the site.
UX Research Deliverables
To Re-brand & update Daniels website so he can be found using better SEO, I had to consider:
Goals are to gather internal perspectives, catalogs and existing content. Also heuristic evaluation of the current site. Minimalist Design, he prefers a simple and easy design. Consistency, to be user friendly across all devices and on all pages.
Once the layout was updated I then revamped all content including SEO to gain better placement with search engines. This also included the UI of the web site. Layout, font, style guides.
Insert Daniels bio on this page. Possibly share some of what he does including services offered.
Share stories of current clients. Include photo's of before & after. Help spread the word on social media as well.
Daniel had been interviewed a few times in the past, so I added this page to link those audio shows. This will help in his SEO.
Customers have questions, you have answers. Must have a contact page.
Daniel sold horses in the past and may do it in the future. Added this page as a template to make it easier for drop in information.
I needed to create a social media page on facebook and add that connection here. Helps bridge in better SEO for Daniel. Networking for his business as well.