Before starting this project, Daniel was not found on any search engines, nor was his business.
Re-Build Stridewright, direct creative content, photos, links, future pages, and high priority on SEO. Added links to Social Media on the site.
UX Research Deliverables
To Re-brand & update Daniels website so that he can be found on search engines, using better SEO, I had to consider:
Minimalist Design prefers a simple design. Consistency to be user-friendly across all devices and on all pages. The goals are to gather internal perspectives, catalogs, and existing content—heuristic evaluation of the current site.
Content Strategy - Once I updated the layout, I revamped all content, including SEO, to better the search engines. This also included the UI of the website—layout, font, style guides.
About - Insert Daniels bio on this page. Possibly share some of what he does including services offered.
Testimonials - Share stories of current clients. Include a photo of before & after. Help spread the word on social media as well.
In the news - Daniel has been interviewed a few times, so I added this page to link those audio shows together. Doing so will also help in his SEO.
Contacts - Customers have questions, you have answers. Must have a contact page.
Future pages - Daniel sold horses in the past and may do it in the future. Added this page as a template to make it easier for drop-in information.
Social networking - I needed to create a social media page on Facebook and add that connection here. This will help bridge in better SEO for Daniel. I am networking for his business as well.
Style guides, UI, layout, web mobile design